Why Great Couples Still Break Up (and How to Make Sure You Don’t) with Nick Brancato
When did your relationship stop feeling like a team effort?
In this power-packed episode, Frederick sits down with Nick Brancato—relationship strategist, personal development coach, and author of Prioritize Us—to unpack why so many couples fall into “priority drift,” and how to realign before it’s too late. Nick shares the simple but powerful Total Difference Score (TDS) test, a practical framework to help couples measure their alignment, spot silent tension before it explodes, and build back daily connection.
This conversation is honest, heartfelt, and full of actionable tools for anyone ready to stop coasting and start co-creating in their relationship.
Topics include:
- What “priority drift” is—and why even loving couples fall into it
- The Total Difference Score (TDS) and how to use it to measure alignment
- Why commitment is a daily decision, not a one-time promise
- Simple rituals that build trust, intimacy, and shared direction
- How to have the right conversations before resentment sets in
Takeaway: If you don’t check in with your partner, you risk checking out of your relationship. Alignment doesn’t happen by accident—it happens by design.
NICK BRANCATO is a seasoned personal development coach and educator with over 25 years of experience helping individuals and couples connect, communicate, and thrive. With a master’s degree in education and a background as a Microsoft systems engineer, Nick blends practical tools with data-driven frameworks to guide clients through life’s challenges, including career shifts, financial pressures, and personal growth.
Nick’s holistic process incorporates meditation, guided visualization, and hypnotherapy, emphasizing both emotional insight and actionable steps. By fostering deeper connections and mental clarity, Nick empowers couples to transform tension into trust and misalignment into mutual success, creating lasting, meaningful change in their relationships.
Get a digital copy of Nick’s book Prioritize Us FREE at nickbrancato.com
Find Nick here:
https://www.instagram.com/personaldevcoach/
https://www.amazon.com/Prioritize-Us-Unlock-Lasting-Priority/dp/B0DLVNWTJD
About the Host:
Hi, I'm Fred Van Riper, a husband, father, and founder of Seat at the Table Coaching. I coach driven men on how to prioritize their relationhsip so their success FEELS like success.
I work with men who are doing a lot right on paper…
but still feel like they’re missing at home, stuck in their heads, or showing up as someone they don’t quite recognize.
This podcast is where we strip it back.
My coaching is where we do life-changing work.
No lectures. No performance. Just tools, stories, and real conversations to help you lead with more presence—without selling your soul in the process.
If you're ready to go further—and want to build alongside other men doing the work—check out The Workroom.
Small groups are forming now. Join the interest list here:
Book a free Game-Plan Call if you want immediate insight.
Want something more your speed or on your own time?
Browse other ways to work together in my Stan Store.
Transcript
Fred Van Riper: Hey, Nick
I'm excited to have you on.
2
:Dad's Interrupted.
3
:Thanks for coming.
4
:Nick Brancato: Thanks
so much for having me.
5
:I'm excited to be here and
talk with you about everything.
6
:Fred Van Riper: First
things first, love the book.
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:Prioritize us.
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:Love the title.
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:Your book tackles a challenge that so
many couples face, which is feeling
10
:like they're growing apart, even
though they still love each other.
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:What was the moment that
made you realize this book?
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:Needed to exist.
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:Nick Brancato: I realized this
book needed to exist during one
14
:of the worst times in my life.
15
:I was at a very low because my
now wife was going through some
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:serious mental health struggles.
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:She was having extreme paranoia and she
was eventually having hallucinations.
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:And ultimately she was diagnosed
as paranoid schizophrenia, but
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:it was years of figuring it out.
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:And so a lot of unknown chaos going on and
through this deeply challenging time in my
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:life even though we didn't know what was
happening and the situation was so severe,
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:our relationship actually improved.
23
:During the crisis, and I noticed that
all our previous miscommunication
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:struggles and small arguments, they
disappeared because suddenly health
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:and safety became our top priorities.
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:And so for the first time,
we were perfectly aligned.
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:And so this gave me this aha moment of
now that we have the same priorities
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:and things have become easier,
what happens if we apply this idea
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:to the rest of our relationship?
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:And so I began looking at
identifying and ranking like 10
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:core life priorities that cover most
aspects of your day-to-day life.
32
:And I wanna differentiate between VA
values and priorities because values
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:are beliefs that are more stable.
34
:They are like pillars of your life.
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:They might change gradually over time,
but for the most part, once you're an
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:adult, your values hold pretty true.
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:Priorities shift regularly.
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:They change even day to day.
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:They certainly change over time.
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:And so it's asking yourself, what's
important to me now your priority?
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:And so I realize that most
couples argue about surface level
42
:issues when the real conflict.
43
:Isn't about the things they're arguing
about, it's actually about misaligned
44
:priorities or invisible priorities,
things that couples haven't discussed
45
:at all, sometimes even when they're
very long into their relationship.
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:Fred Van Riper: That makes so much sense.
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:And everyone goes through
seasons of their life.
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:So I know you recommend in the book,
taking, and we'll get into the test
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:that you developed, but taking that
every six to 12 months because as
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:you said, priorities change and
it's important to stay on top of it.
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:You see a lot of people on.
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:If you're on social media, talk about a
relationship summit or something of that
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:nature, whatever they like to call it.
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:But basically meeting about your
relationship on a regular basis.
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:It's really interesting to me to see and
witness men and women who focus more on
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:their business or even their parenting,
which is certainly a great focus to have.
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:They put their relationship
on the back burner.
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:And so of course you're
gonna have misalignment.
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:You're gonna have misaligned
priorities if you're not having
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:conversations, how, nobody's a mind
reader, or at least not many people
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:anyway, if you believe in that.
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:So yeah, I love your approach.
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:You talk in the book about priority
drift, where couples slowly misalign
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:over time without even realizing it.
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:What are the biggest
contributors to this drift?
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:Nick Brancato: So priority drift, I.
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:Occurs when people don't
check in with each other.
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:So sometimes in the beginning of a
relationship or at a certain point in the
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:relationship, people have a conversation,
they get aligned on some big things.
70
:Maybe in the beginning of
the relationship, they're
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:both focused on their career.
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:And then as time goes on,
their priorities shift.
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:Maybe one starts to be more
focused on relationships and
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:family and things of that nature.
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:If the, if they don't
check in with each other.
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:One partner's still gonna be very
focused on career and won't be making
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:any adjustments at all for this new
priority that the other partner has.
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:And so they'll just drift over time
naturally if they don't check in.
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:So regular check-ins are just
absolutely critical, I think of, I.
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:The Total difference score,
which is what you get as a
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:result of the Prioritize Us Test.
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:The TDSI think of it like a
relationship credit score.
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:Most people don't know how to measure
the strength of their relationship
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:beyond very vague emotions.
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:And so the TDS tells you instantly
how aligned you are, what's
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:working, what needs improvement.
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:The lower the score, the
better your long-term outlook.
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:And it's like people would not make
a major financial decision without
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:knowing their credit score, but
they'll make lifelong relationship
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:decisions without anything objective
or data-driven to like work from.
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:. Fred Van Riper: And us
men, we do like the data.
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:So I think it's really helpful to have
something like this to score yourself on
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:it, and it gives you some really great
insights into kind of what's going on.
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:So I love it.
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:A lot of dads tuning in
struggle with balancing work and
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:parenting and their relationship.
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:What do you have to say to those
dads that are struggling, because you
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:prioritize lots of different things.
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:How do you recommend, people
in that scenario where they
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:have a lot of balls in the air?
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:How do they choose what to prioritize?
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:Nick Brancato: That's a great
question because the word
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:priorities is actually a new word.
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:It's only about a hundred years old.
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:Before that, there just used to
be priority values are ancient.
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:People have been discussing those
philosophizing for thousands of
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:years, but multiple priorities
is very modern problem.
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:So what you're addressing is
really something that humans
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:haven't figured out yet.
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:But in the book, I have some worksheets
that after you rank your priorities,
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:I encourage you to rank how much time
you're spending on each priority.
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:So like, how many hours a week am I
spending on each of these 10 priorities?
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:And this is just a really good
check-in for you to do with yourself.
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:What I find is that.
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:People are always miscalibrated
for the most part.
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:Very few individuals have their actions
in alignment with their intentions,
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:which is always my goal for myself and
for my relationship, and for anybody
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:that I work with, is for your actions
to be in alignment with your intentions.
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:And a big part of doing that
is checking in with yourself.
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:How am I spending my time?
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:Am I allocating my resources
properly to the priorities
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:that are most important to me?
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:And you'll find that people will rank
entertainment, for example, in their
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:bottom three, sometimes even last.
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:But then they'll be spending many
hours a day passively consuming
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:content that they're not learning
from, and not even really getting
127
:much from barely entertainment
even but it's it's become a habit.
128
:And they, if they don't check in with
themselves, they don't assess that.
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:And so what I encourage people
to do is check in with their
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:partner around these things too.
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:So after they make their own assessment
and they can really see where their
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:balance, when they look at their partner's
lists and they see what's important.
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:If they're very different,
then I encourage people to
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:start with their strong areas.
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:So what are the pillars
of the relationship?
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:So in, in your question specifically, when
people are juggling how to fit in kids.
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:There's usually a co-parenting situation.
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:Maybe they're currently married,
maybe they're not maybe they're
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:together, maybe they're not.
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:So in that situation, looking at
relationships is usually gonna be one
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:of a very high priority for both people,
their relationships with their kids.
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:And so that can become a pillar to bond
over and work from, and then address
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:differences later after you address
the things that you're most similar on.
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:, Fred Van Riper: That's great advice.
145
:I Tony Robbins has a famous quote
I'm sure you've heard it, where
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:focus goes, energy flows, and.
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:I think a lot of people that I run
across with relationship issues,
148
:they're just now, like when they
bring them up, they're focused on it,
149
:but over, over the past X amount of
time, they haven't been focused on it.
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:So of course the energy is not
flowing to the relationship, right?
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:Like I said earlier, you put it on
the back burner, you almost take
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:it for granted, especially people
in longer term relationships.
153
:You just assume.
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:It's gonna be there.
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:And that's a really bad strategy to have.
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:If you want something to work out
long term, you have to continue to
157
:put energy into the things you care
about the most and most of us do,
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:if we're in relationships, we care
about our relationships, but we often
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:neglect them, not intentionally.
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:It's not a conscious thought like I'm
gonna wake up and neglect my relationship.
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:But it is something that I think we're
all guilty of or have been guilty of
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:in the past of saying oh we're good.
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:Oh, we're good.
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:No, we're good.
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:And then all of a sudden you're not good.
166
:If a dad's listening right now and
they're wondering if this applies to
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:him, what are some red flags that he
and his partner might be drifting apart?
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:, Nick Brancato: This is great question.
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:So I.
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:The first thing I would encourage
people to do is just jot down their
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:top three priorities right away.
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:What's important to me right
now, just as a personal exercise,
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:takes a couple minutes, right?
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:What are your top three priorities?
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:And you're trying to figure
out what the red flags are.
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:So you wanna look at where are small
arguments occurring, what are the surface
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:level issues that seem to be going on?
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:And then if there's a lot of repeat.
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:Conversations going on, repeat
arguments, similar patterns.
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:Those are red flags for not addressing
something at the right level.
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:So if something's about the dishes or the
finances or something like that and you're
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:having these arguments about surface level
things, you wanna look one level higher
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:and say, let's look at our priorities.
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:Why is this important to you?
185
:Why is getting the dishes done
or being done in this timeframe
186
:important to you or at a higher level?
187
:When you look at priorities,
what is that about?
188
:Is that about communication
between the two of us?
189
:Is that about you feeling safe?
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:When the environment is clean?
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:What's at the core?
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:This issue.
193
:And so when you're having small arguments,
that's a red flag that you need to
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:look at something at a higher level.
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:And starting by looking at your top
three priorities, asking your partner
196
:to do the same and just comparing,
do them separately and then compare,
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:takes less than five minutes and
people will be shocked at one of
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:the things that's most important
to their partner at any given day.
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:Fred Van Riper: I love that question.
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:Why is this important to you?
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:It's and I know in the book you mentioned
approaching things with curiosity,
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:especially for people that have a
higher TDS total difference score.
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:I.
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:Approaching it with curiosity, right?
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:Because it's oh, like I
didn't know that about you.
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:Tell me more.
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:Tell me why.
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:And that's a great question to
ask your partner so that you
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:can actually understand them.
210
:It doesn't mean you have to agree, it
just means you wanna know so that you
211
:can actually address the issue, right?
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:Or maybe become more into alignment,
or at least have the awareness there.
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:And a lot of what I like about your
book is that it brings awareness.
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:Awareness is the first step to change.
215
:And if you don't, in your book
has practical exercises in
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:there, it's really fantastic.
217
:So like having some sort of structure
around, , how do I become more aware?
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:And one of the ways to become
more aware is to read a book like
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:yours and to take certain tests
and do some of those exercises.
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:It's now I understand
myself a little bit more.
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:Now I understand my
partner a little bit more.
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:And now we can actually have real
conversations and deeper conversations.
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:And I know men struggle with
these emotions and emotional
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:conversations, often.
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:And it's part of how we're
conditioned as men growing up.
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:And I know a lot of the listeners
have heard me say this before on
227
:previous episodes, we're human first.
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:We all have emotions.
229
:It does not make you less of a man to
be willing to talk about those emotions.
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:You don't have to go blast it out on
social media, but to have friends or
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:a counselor, or a coach or a, or even
your wife to be able to talk through
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:some of these things that you're.
233
:Holding in for sure.
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:You're having the feelings, it's just you
don't feel comfortable talking about 'em.
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:And so to get more comfortable
talking about 'em is really helpful.
236
:So at least you can have some
self-reflection on your own if you're
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:not comfortable, talking them out loud.
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:The book really helps with that.
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:The TDS total different score
is really interesting concept.
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:I know we talked about a little
bit more, but can you dive a little
241
:bit deeper and tell couples, how
does it help couples realign?
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:Nick Brancato: Sure, absolutely.
243
:So the total different score is the
result of taking the prioritize us tests.
244
:And basically the test is 10 core life
priorities that you rank one through 10.
245
:So whether that be career,
communication, spirituality, sex,
246
:10 core life priorities, you rank
them one through 10, one being the
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:highest priority, 10 being the lowest.
248
:You compare those with your partner and
you get the difference between the two.
249
:So if I rank something, a one and you rank
something a four, the difference is three.
250
:So we do that for each priority.
251
:We add them up, and that gives us a total
different score between zero and 50.
252
:Zero means you're perfectly aligned.
253
:No differences at all.
254
:100% alignment.
255
:That's like zero.
256
:That's one in a trillion.
257
:Doesn't really happen.
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:Don't need to worry about it.
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:A high number, the higher the
number, the more likely you are
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:to need conversations about things
sooner to avoid conflict or help the
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:conflict that's currently occurring.
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:So it's a data driven tool that
measures priority alignment and
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:misalignment between partners.
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:I use this in my coaching practice and
found that people were discovering hit
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:and misalignments all over the place.
266
:And just by communicating better, they'll
understand their differences and they'll
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:communicate better by understanding
these differences just automatically.
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:And so if you lead with curiosity and
empathy and adopt a learning stance,
269
:asking why is this a priority for you?
270
:Find out these things first,
then you'll be able to have
271
:actionable system to work from.
272
:That's objective and data-driven, and it
takes the emotion out of the equation.
273
:You just take five minutes check
in on your priorities, check in
274
:on your partners, compare the
two, and see where you're at.
275
:If your number is high and you have a
lot of misalignment, that just means
276
:there's a lot of low hanging fruit for
improvement, for quick communication.
277
:Maybe there's certain topics like sex
or spirituality that you've never even
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:really discussed with your partner, which
sometimes people are together for like
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:years and hardly touch on these topics.
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:And when they do, sometimes it's in
the beginning of the relationship and
281
:then they're just like, oh, I'm good.
282
:Just like you said earlier.
283
:People think of commitment as a one-time
decision rather than a series of
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:ongoing choices that you make every day.
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:And to me, commitment is a decision
to continuously realign, to work
286
:together, to continuously improve,
for it to be mutually beneficial
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:and long-term sustainable.
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:And that's what I'm really going
for in all my relationships,
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:especially the one with my wife.
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:Fred Van Riper: That
makes so much sense to me.
291
:And I'm sure to a lot of the
listeners here in the book you give
292
:some great case studies, but can you
talk about one of 'em tell us like
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:what kind of results have you seen?
294
:Nick Brancato: Sure.
295
:A couple that I've recently been
working with is a, they've been
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:together for around five years.
297
:They're a blended family.
298
:They have two older children in
their thirties living at home.
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:And one works from home and
one works away from home.
300
:And so they have a very
interesting situation.
301
:When they took the test, one of the
things that they discovered was that
302
:one partner ranked sex number three, and
the other partner ranked sex number 10.
303
:And so this is a big difference
at something that can be very
304
:central to your relationship.
305
:What we eventually uncovered was
that sex was a low priority for the
306
:one partner because this had nothing
to do with quality or frequency.
307
:It had to do with how much time and
effort they can spend on it right now
308
:or in this season of their life, because
career is very important to them.
309
:They're in a job transition, and
so that's absolutely critical and
310
:taking care of their older children.
311
:Is critical while they can get
them launched out of the house.
312
:But for this interval,
that's very important.
313
:And so how we resolved this was
to focus on one of their pillars.
314
:They both ranked
spirituality as number one.
315
:And so even though it's important to
them both, they, neither one of them
316
:spend a lot of time on it right now.
317
:So they're not allocating their
resources to a pillar of their
318
:relationship, and it's something
that they can actually do together.
319
:What we did is we created
a little ritual around it.
320
:So every morning they take a little
time to meditate together or pray,
321
:whatever you want to call it.
322
:And and then after they do their little
ritual, they just take five minutes to
323
:actually set a little clock and they
just do no screen time and they just.
324
:Talk to each other about what their day
is gonna be or about what yesterday was.
325
:And it's so simple.
326
:It takes, the whole thing,
takes less than 10 minutes.
327
:They do it at the start of their day
when they have a clean slate 'cause
328
:they both wake up at the same time.
329
:So it's pretty easy to get
it in there before bed.
330
:Also works if people go to
bed at a similar time or
331
:anytime throughout the day.
332
:You can even have these rituals over
text message if you're truly that busy
333
:to squeeze in 10 minutes together.
334
:. , Fred Van Riper: I love that.
335
:I, in my work, I call it connection
points, but same thing, right?
336
:Yes.
337
:It's these rituals, these connection
points that people should have daily.
338
:Because if you're in a relationship,
again, I can't say it enough, you,
339
:it's very, it easy to just take it for
granted, put it on the back burner and
340
:assume it's gonna be there tomorrow.
341
:But to your point, and to my
point as well, it's, it takes.
342
:Daily commitment, daily decision
making, daily choices to keep that
343
:connection alive and and honestly, for
me personally in my relationship, I
344
:feel better when I know I'm connected.
345
:Like I, my day is better
when I have these rituals.
346
:And so for anyone struggling,
simple thing, like you said,
347
:it's really simple to do
348
:. Just find a connection point, find
something you can bond over and
349
:just spend five or 10 minutes daily.
350
:Pick a time that works and do it.
351
:I love that.
352
:Some couples agree on priorities, but they
often disagree on how to approach them.
353
:So maybe a personality difference
or just how they were raised.
354
:Does the TDS account for that?
355
:How should couples navigate
the deeper differences?
356
:Nick Brancato: So the
TDS accounts for that.
357
:I encourage you to ask the question why.
358
:So once we know it's why the
same priority is important to us.
359
:It could be important to us for
the same reason or important
360
:to us for different reasons.
361
:And so our approaches might be different
because we have different personalities
362
:and different approaches to life, or
because we're actually doing this thing
363
:the same thing for a different reason.
364
:So some people might be driven.
365
:To pursue their career because they
want stability for their family.
366
:So they're putting in 60 hour
weeks because they're trying to
367
:secure their family's future.
368
:Someone else might be driven by their
career because it's a personal growth
369
:opportunity, and certainly things
like past traumas come into play.
370
:And when you're looking
at these situations.
371
:The thing that I think you wanna focus
on most is resilience and putting
372
:yourself in a situation where you and
your partner can be the most resilient.
373
:And so by doing that, you have
to really understand yourself and
374
:you have to understand each other.
375
:And when people have the same
priority, but they're approaching it in
376
:different directions, that can be okay.
377
:Alignment isn't about being the same.
378
:It's about complimenting each other,
so everybody has gaps, where they're
379
:strong and where they're weak.
380
:And alignment is about understanding
these gaps, knowing where you're
381
:focusing your time and energy and
resources, and where your partner is.
382
:So if you understand why someone is
spending all these hours at work,
383
:that it's about the same shared goal
of finances securing a financial
384
:future that's both in your top three.
385
:And so it's about setting your children
up for being able to go to a good
386
:school and things of that nature.
387
:You're really working to the same thing,
but it shows up in different ways,
388
:maybe to one the other partner instead
of dedicating all their time to their
389
:career, they're putting in quality time.
390
:Or they're expecting quality time from you
and you can't give it to them right now.
391
:And so you both prioritize relationships,
but she approaches it with quality
392
:time and he approaches it with career.
393
:And so you have to
reconcile these two and I.
394
:Address them.
395
:But you can only do that by knowing why
it's about equilibrium versus balance.
396
:See, I think a lot of people go for
balance, and balance is a temporary state.
397
:It's not sustainable.
398
:But equilibrium is.
399
:Equilibrium is about things being
in an ecosystem that can self
400
:sustain, that can grow together.
401
:That's really what you
want in a relationship.
402
:You wanna be able to adjust for each
other's changing priorities, and you
403
:can only do that by making them visible.
404
:Fred Van Riper: Reminds
me of the word symbiosis.
405
:It's like you you're feeding
off of each other, right?
406
:This is something I'm
personally curious about.
407
:Alignment is critical, but what about
attunement being emotionally in sync
408
:with your partner in the moment?
409
:Can a couple be aligned in priorities
but still feel emotionally disconnected?
410
:Nick Brancato: Yes.
411
:That's a great question.
412
:And it does happen.
413
:You can be very aligned, but
emotionally disconnected.
414
:In fact, sometimes when couples are
extremely aligned, they go on autopilot.
415
:They have big blind spots together
as a couple because they're not
416
:necessarily complimenting each
other the way someone with a sort
417
:of mid TDS score would or could.
418
:When the TDS score is too low, the
dangers being on autopilot, and it
419
:depends what stage they are in the
relationship, but this is something that.
420
:This emotional disconnect can
occur, but these check-ins
421
:are what really changes that.
422
:And if you ask your partner their
priorities and why it's important to them,
423
:you're going to connect more emotionally.
424
:You're going to understand them better,
and it's going to happen if you just take
425
:five minutes a day and ask your partner.
426
:What's important for that day or
what decisions they're gonna make?
427
:Like my wife and I are both very busy
but we have a, we, we both value health
428
:and so we go for a 20 minute walk.
429
:Every day at some point usually in
the morning before things get hectic.
430
:And so we discuss what are your
top priorities for the day?
431
:Just tell me your top two or three, what
decisions do you have to make today?
432
:And by doing that, we can weigh in.
433
:On each other's lives without
participating actively in the day to day.
434
:But now we know what's going on.
435
:And most importantly, we give
each other context for the day.
436
:So now every action that she takes,
I understand why without having
437
:to ask if she comes home late.
438
:I understand it's because she had a big
decision at work to make after work or
439
:she's prioritizing career right now.
440
:For whatever reason, and so I understand
having a shared context and is so critical
441
:and so many people are context blind.
442
:They just make one decision to be
together and they don't catch up and
443
:talking while not in an emotional state.
444
:Is critical.
445
:So many people only have conversations
when something goes off the rails.
446
:Like when they're having an
argument, then they're like,
447
:now we have to talk or whatever.
448
:You wanna do it proactively,
preemptively talk when.
449
:Emotions are stable when things are good.
450
:That's why I love the mornings because
it's like a clean slate from the day
451
:before and now it's easier to talk about
what happened yesterday or what's going
452
:to happen today and create a shared
vision together what the day looks
453
:like or what the future looks like.
454
:Fred Van Riper: That's
such a great tip, Nick.
455
:I'm a fair play facilitator and Eve
Rodsky wrote the book Fair Play and
456
:one of her things that she says in
that book is that you should not talk
457
:about anything serious when emotions
are high and cognition is low.
458
:And that's exactly what
you're talking about too.
459
:It makes so much sense.
460
:When people say they have conflict
in their relationships, it's
461
:okay, when are you talking?
462
:That's a great question to find out.
463
:Oh, you're only talking
when you're fighting.
464
:Like of course you're having issues
like, let's talk ahead of time.
465
:Let's be proactive.
466
:I love that a lot of guys hear
relationship work and they
467
:think it means these long.
468
:Hard conversations.
469
:What are some small, and you just
gave one small, everyday way that dads
470
:can stay aligned with their partners.
471
:So I love the tip about going
for a walk in the morning.
472
:If you can make that
time what's another one?
473
:Nick Brancato: So I like to think of it
as like small, medium and large check-ins.
474
:So as small as like a daily
little ritual, five to 20 minutes.
475
:A medium one would be
more like once a week.
476
:So cutting out time for the
relationship, whether that's a meal
477
:together or a drink together or
smoke together or whatever you fancy.
478
:Just taking like at least an
hour to two hours once a week.
479
:Where you can just connect.
480
:No screens, no distraction,
no other people.
481
:It doesn't count if you
involve other people.
482
:So if you're going out in a group
or with friends or family, even
483
:your kids over, yeah, even your kids
or your kids, that doesn't count.
484
:That's, that can be quality time and
that can be great for relationships
485
:and family, but it's not great
for your core relationship.
486
:That's not great for your
most important relationship.
487
:Your romantic one, your.
488
:Particular partner or even your closest
friends, you need that one-on-one time
489
:where you can be vulnerable with each
other, where you can, where it's a
490
:safe space to share, and it doesn't
have to be about wishy-washy feelings.
491
:Vulnerability and intimacy are just
about sharing things you don't usually
492
:share with the rest of the world.
493
:So it's about opening up to your
partner in ways that you're not
494
:comfortable doing with everybody else
and need to track your relationship.
495
:Like you track your fitness or like you
track your finances, measure progress.
496
:Don't just guess and
don't just hope for it.
497
:Have a strategy.
498
:Fred Van Riper: Why is
individual self-awareness
499
:such a critical piece of this?
500
:How does knowing yourself
help in a relationship?
501
:Nick Brancato: If you don't know
yourself, you can't know anyone else.
502
:It's just pure guesswork.
503
:I used to teach poker for the
World Poker Tour Oh, cool.
504
:For a lot of years.
505
:And one of the things that's relevant
to so much of life is that when
506
:you're playing poker, it's all about
knowing what you have, knowing what
507
:you think your opponent has, and
then acting with regard for it.
508
:A lot of poker players think they
know what their opponent has in many
509
:situations, but they have absolutely
no idea because they don't even know
510
:what they would have in that situation.
511
:It's like you have to know what
you would do in a particular
512
:spot before you can even begin to
anticipate the actions of others.
513
:You have to know yourself, so you
have to know your own priorities
514
:before you can begin to account
for your partner's priorities.
515
:And what I find is that no matter how
different people's priorities are to
516
:start, once they share them with each
other and make them visible, they
517
:naturally begin to align the priorities
that are important to partner a.
518
:And to partner B, they start to overlap.
519
:And so if something is a low priority
for me, but it's a high priority for
520
:you, eventually that priority will
bubble up because I want to take it into
521
:account because it's important to you.
522
:And we care about each other.
523
:We want each other to grow.
524
:We want each other to thrive.
525
:And so if it's important to you,
it becomes increasingly important
526
:to me just by making it visible.
527
:Fred Van Riper: Making the invisible
visible is such a powerful thing.
528
:It's something that Fairplay does
really well for household management.
529
:Division of labor.
530
:Equitable division of labor.
531
:I love that your book and your work
is doing that for men and women.
532
:When we talk about emotional labor,
533
:who is responsible for paying
attention to this drift?
534
:Because it often falls to women in,
in heteronormative relationships and.
535
:What is one way that men can actually step
up and start holding their fair share of
536
:the emotional labor in their relationship?
537
:Nick Brancato: Wow,
that's pretty powerful.
538
:Okay, you're right.
539
:I completely agree with you.
540
:That's so true that so often it falls
on the women in the relationship to
541
:maintain the communication or to be
the one who has to address things
542
:and the men will just let it go.
543
:Sometimes it depends
on who the pursuer is.
544
:Who the Withdrawer is.
545
:So in a relationship, even when
there's two pursuers, one of them
546
:is gonna be more active than the
other in pursuing the other, and one
547
:of them is gonna be more prone to
withdraw from a particular situation.
548
:So
549
:if the pursuer is also the one
who's being proactive, then.
550
:That's one situation.
551
:It's rarely the withdrawer
who's being proactive.
552
:So sometimes the pursuer in the start
of the relationship is the man, but
553
:then it shifts at some point throughout
the relationship and the man begins
554
:to withdraw, and it's the woman who's
now in charge of things in a way that
555
:was never discussed and wasn't true
in the beginning of the relationship.
556
:So I think some of that is
priority drift and responsibility.
557
:Taking, so in the beginning of the
relationship, the man might be more,
558
:much more proactive about pursuing,
about communicating and things like
559
:that because they're very interested.
560
:And then once they get their goal
and they're together, maybe all of
561
:a sudden that starts to drift and
communication becomes a lower priority.
562
:So I would encourage couples to.
563
:Assign little roles.
564
:So for example with priorities, it can be
the man's role to do priority check-ins.
565
:It's a, it's an objective thing.
566
:All they have to do is ask their wife or
girlfriend or partner in whatever way,
567
:what are your, rank these 10 priorities.
568
:All they have to do is give them a sheet.
569
:You can just run off copies
and just have a stack.
570
:So just rank these, then they
can take it back, do the little
571
:assessment and identify if
there's any conversation points.
572
:Another thing I would encourage
couples to track is decisions.
573
:Like what decisions do you have to make?
574
:One partner can be in charge of
checking in on any ongoing decisions,
575
:so I think doing the TDS, taking
the prioritize test is a great
576
:thing to take responsibility for.
577
:As a man, as a father, as a looking
for tools, I would encourage men to
578
:look for tools that they can use, like
the TDS that are objective, that are
579
:straightforward, that are step by step,
even if it's an emotional tool an apology
580
:or communication tool, like a heart
to heart talk or something like that.
581
:Just because there's
steps, it's more finite.
582
:It, there's a beginning, a
middle, and an end, and I think.
583
:Men in particular, can really
wrap their minds around that.
584
:It doesn't seem endless like an
emotional conversation where if we
585
:get into it, when is it gonna be over?
586
:Are there gonna be tears?
587
:How do we resolve this?
588
:Am I gonna make it worse, not better.
589
:All those fears that are
present when you don't have a
590
:dedicated framework to work from.
591
:Fred Van Riper: One of my mentors says
fear is just faith in the wrong direction.
592
:And I think if you're allowing your
fears to drive your decisions or
593
:drive your actions or inactions , in
this regard that we're talking about.
594
:You're setting yourself up for failure.
595
:So I love that you said assigning roles
because I think with relationships,
596
:? Romance is both partners responsibility.
597
:It has to be or else you're doomed.
598
:You're probably doomed to fizzle
out, ? Because if one person
599
:is responsible for holding.
600
:99% of the emotional labor for the
relationship, it's gonna weigh down.
601
:If you think about it visually, a weight,
it's gonna weigh and burden them to
602
:the point where it's oh, like he just,
he or she just doesn't care anymore.
603
:And that's how, and if you hold
that it's hard to deal with.
604
:And I think a lot of couples,
especially, , longer term relationships,
605
:like you said, in the beginning.
606
:You have the honeymoon period, or
you have the pursuit and you're
607
:trying to impress the other person
and make them like you and all of
608
:the things, ? And then you eventually
have different priorities, right?
609
:Which is okay, but you still have to,
, again, where focus goes, energy flows.
610
:You still have to have some focus
on the relationship, at least as
611
:a regular check-in so that you
can maintain that connection.
612
:How does a dad balancing leadership at
home and work make space for his partner
613
:without dropping the ball elsewhere?
614
:Nick Brancato: Oh, okay.
615
:That's a really interesting question.
616
:So when they're trying to allocate their
resources, their time in particular
617
:between their career and their
relationship, their primary relationship.
618
:How do we go about doing that?
619
:First I would ask them to.
620
:To identify how much of their time
they're actually using on their
621
:career and on their relationship.
622
:Quantify it.
623
:Don't just make it be wishy-washy
and say you're spending too much
624
:time here, or Too little time here.
625
:Break down your week on a weekly basis.
626
:How many hours do I spend on each
priority and this priority list?
627
:I give in the book is
a great starting point.
628
:You can customize it if you need to
figure out something in your relationship
629
:or something for yourself, change
one or two of the priorities or three
630
:of them, or make a completely custom
list of 10 and do an assessment.
631
:That way you can really check in
with yourself in interesting ways,
632
:just by ranking your priorities.
633
:So with regard to checking, with
regard to spending time in your
634
:primary relationship and your work, I.
635
:Rarely do people, when they're at their
career work, even if they're working
636
:really long days, is there no downtime.
637
:At some point they eat.
638
:At some point, they take a break.
639
:At some point they do something.
640
:And at these points, their inflection
points for carving out a small amount
641
:of time to do a hello, a check in.
642
:How are you?
643
:You gotta find out what quality time is.
644
:To your partner?
645
:What kind of things do they value?
646
:Do they value compliments?
647
:Do they value relaxing together?
648
:Do they like shared activities?
649
:What in particular is important?
650
:So first you need to know what quality
time is to your partner before you
651
:can even begin to account for it.
652
:'cause a lot of people,
they don't need much.
653
:All they're looking is
for bids for connection.
654
:So you can infuse those
throughout the day by.
655
:By doing some, by having a trigger.
656
:So every time I take a break,
I'm gonna shoot a text.
657
:Or at lunchtime I'm gonna make a
call and I'm gonna frame this call
658
:beforehand at home saying I'd love to
check in with you throughout the day.
659
:I love to talk to you, but at
lunchtime I can literally not
660
:talk for more than two minutes.
661
:So I want to talk to
you, I want to check in.
662
:I'd love to call you when I get a
chance, but it can only be this instead
663
:of calling and then feeling like
you're rushing off the phone or feeling
664
:like the other person isn't getting
enough, and then it backfires and you
665
:set yourself up for failure because
you don't actually have the space
666
:available to have a real conversation.
667
:Sometimes it's not about going
deep and real conversations.
668
:It's about maintaining the connection
and helping the connection build.
669
:And I think the only way you can help
the connection build is by building in.
670
:Habits and things into your daily life
that become sort of success points
671
:so that you can create an upward
spiral of success if you don't build
672
:things in rituals, routines, habits.
673
:Check-ins, whatever you wanna call these
kinds of things, then you're never gonna
674
:get unconsciously competent at doing them.
675
:You're not gonna get them on autopilot.
676
:And you want your relationship to
partially be on autopilot, but not
677
:in a static way, in a dynamic way.
678
:And that's why checking in is so
powerful, because as long as you're
679
:asking the right questions or doing
the right little test or whatever,
680
:it's gonna, it's gonna fuel your
relationship forward one way or another.
681
:Fred Van Riper: I love the term
you used, unconsciously competent.
682
:That is brilliant.
683
:Tonight if you were advising a husband,
a partner, a male partner, a dad
684
:listening to this, what is one question
that they should ask their partner
685
:tonight to check their alignment?
686
:Nick Brancato: Okay, terrific.
687
:I would go home tonight and I
would ask my partner, what is
688
:most important to you tomorrow?
689
:So what are your, ideally, what
are your top three priorities?
690
:But you don't have to
get that in specific.
691
:Just what's most important
to tomorrow and why?
692
:Like really just.
693
:Adopt a learning stance, be
curious, and just get to know what
694
:their day looks like tomorrow.
695
:And then all of a sudden, by knowing
that tomorrow's gonna be a little
696
:easier and throughout the day or at
the end of the day, there's gonna
697
:be a little more to talk about.
698
:It's gonna be a little
more interesting and I.
699
:You're gonna feel a little more connected
just by caring about that little piece.
700
:So I love to know the top three
priorities, but just knowing one question,
701
:what's most important to you tomorrow?
702
:What do you really need to focus on?
703
:And don't assume that you know
the why when they give the answer.
704
:Part of the part of what you're
doing is asking why, so that they can
705
:explain in their own terms why the most
important thing to them is important.
706
:Rather than just thinking that
you know what they're doing
707
:and why they're doing it.
708
:'cause a lot of times you don't
even know what you are doing and
709
:why you're doing it, nevermind
what your partner's doing and why.
710
:. Fred Van Riper: That is so true.
711
:I have a lot of questions.
712
:I think I actually need to skip
some because I think we're gonna
713
:run out of time and I wanna
make sure I hit the best one.
714
:So I'm gonna move on to something.
715
:For couples feeling really disconnected,
maybe even considering separating.
716
:How can this framework help?
717
:Nick Brancato: This framework can help
couples assess whether or not they should
718
:stay together by knowing if they're far
apart on things that are non-negotiables
719
:to them, that are deal breakers.
720
:If I rank career number one,
is that going to change?
721
:When is that going to change?
722
:Why is it number one if I say that?
723
:Growth is absolutely critical to me.
724
:What does my growth look like?
725
:Does that mean taking a lot of classes?
726
:Does that mean going back to school?
727
:Does that mean traveling for
seminars and things like that?
728
:Or does that mean reading books
every day or taking a class together?
729
:What does it look like?
730
:So I think you really need to know.
731
:Sorry, I lost my train of thought there.
732
:Fred Van Riper: So if a couple is using
this framework and they're feeling like,
733
:,
They're in really dire straits.
734
:They're thinking about maybe
we should get a divorce.
735
:Maybe we should separate, I know in
the book you mention, even if you're
736
:far apart, even if you have a high TDS
score, it doesn't mean you're doomed.
737
:That's not what that means.
738
:But explain how this framework
can help that couple that
739
:is considering separating.
740
:Nick Brancato: Sure.
741
:So when you're considering separating.
742
:You need to know why you're separating.
743
:And so is it because there are
non-negotiables or is it because we,
744
:things just aren't working out right now?
745
:Is there love?
746
:A lot of times there's love present,
but there's misaligned priorities.
747
:And one of the things I like to
check in with the couples about is
748
:their attraction level to each other.
749
:Like I like to ask, how much
time do you spend flirting?
750
:Do you flirt?
751
:How much time did you flirt in the
beginning of your relationship?
752
:How much time are you flirting now?
753
:Do you flirt throughout the day?
754
:I think flirting is a very good indicator
of where the relationship's at and
755
:where it used to be to where it is now.
756
:And if you're gonna reconnect and
move forward, that needs to be,
757
:that needs to play an important role
because that every time you flirt,
758
:it says, I'm attracted to you.
759
:I'm attracted to you,
I'm attracted to you.
760
:And if you're not doing that a lot.
761
:Then your partner is not going to know
that you're still attracted to them.
762
:They're gonna think that you were,
they might never doubt that you were,
763
:but they might doubt that you are.
764
:And if you still are,
you need to show them.
765
:Fred Van Riper: Yeah, that is so true.
766
:What do you say to a couple that
tries your framework tries the TDS,
767
:but they don't see immediate results.
768
:How should they, what should they
expect after taking this test?
769
:Nick Brancato: Okay, so after
taking the test, it's most about
770
:sparking the right conversations.
771
:So what you're looking to do is
you're looking to churn up unspoken
772
:areas, making the invisible visible.
773
:You're looking to have conversations
that are hard, that might
774
:not have normally occurred.
775
:Especially when it's around sex or
spirituality or something that you
776
:hold very dear and personal and maybe
you don't talk about with everyone.
777
:You really need to talk about
those things with your partner.
778
:Have conversations that
might be uncomfortable.
779
:And I think with any growth,
I would encourage people to
780
:lean into the discomfort.
781
:'cause that's where
all the growth happens.
782
:If you're too comfortable.
783
:You're not gonna grow.
784
:And if you're not growing,
then you're gonna atrophy.
785
:Eventually you're gonna,
you're gonna lose your edge.
786
:You're gonna, you're not gonna
be headed in the right direction,
787
:so you have to be moving forward.
788
:If you're not seeing results
immediately, then you're probably
789
:focused on the right, the wrong areas.
790
:You're not having the right conversations.
791
:So if it seems off from the
beginning, focus on a strength
792
:and talk about the why.
793
:For your highest aligned priority.
794
:Otherwise, look at your, look at where
you're most misaligned and really try to
795
:understand why that's the case for your
partner and reassess after you discuss
796
:it and you're having difficulty say,
okay, let's take, let's do this again.
797
:Like not the same day, but a couple
days later even, and then do it again
798
:with regard for everything you heard.
799
:Maybe people were defining words wrong,
or maybe we were having a miscommunication
800
:over the vocabulary of the situation.
801
:A lot of times when couples are really
misaligned, there's mul multiple
802
:communications, miscommunications going
on at different levels and alignment.
803
:Is absolutely not about being perfect.
804
:It's about being intentional, and so if
you love your partner and they love you,
805
:that intentionality will come through and
you will turn conflict into communication
806
:and you will improve over time.
807
:The more likely you are to separate, the
more important it is to put in time now.
808
:In other words, you
don't have time to wait.
809
:You don't have the luxury of
seeing how things play out.
810
:You need to identify the tools
that could help you, like the TDS
811
:or like the tools that you offer.
812
:And put those into play, put those
into practice at least one a day.
813
:They say when you're growing a business,
you need to spend at least four hours
814
:a day on marketing in the beginning
and just be doing that relentlessly.
815
:And so something, the same thing
is true for your relationship.
816
:If your relationship is a high
priority for you, how much time
817
:are you putting into a day?
818
:Not just quality time together.
819
:How much time are you spending
preparing for the conversations?
820
:How much time are you
spending lining up dates?
821
:How much time are you
spending creating excitement?
822
:How much time are you spending even
thinking about the relationship
823
:and setting it up for success?
824
:Because so many people set themselves
up for failure through indecision kills.
825
:You're much better off
making a bad decision.
826
:Not deciding anything because you'll
miss all your opportunities and
827
:people aren't proactive enough in
thinking about their relationship
828
:and how to improve it, I think.
829
:Fred Van Riper: Yeah, I think so too.
830
:I think, we, again, we take it for granted
that it's gonna be there tomorrow, and the
831
:truth is it may be, but also may not be.
832
:And so the more proactive
you can be, the better.
833
:I agree with that.
834
:I have a question , about the framework.
835
:Can the TDS work for dads or moms to help
in their relationships with their kids?
836
:Nick Brancato: Oh, awesome question.
837
:So the TDS can absolutely work for
any relationship, especially with
838
:your kids, but works for business
relationships, potential partnerships
839
:too, for to work with kids.
840
:You just need to tweak.
841
:The test a little bit.
842
:So instead of sex, for example,
you might put in sports or
843
:play or something like that.
844
:You wanna identify, you wanna try
to, depending on how the age of your
845
:kids, the older they are, the more.
846
:The test will just work and you just
have to replace one or two things.
847
:The younger they are, the more
you're gonna have to try to think
848
:about things at their level.
849
:So what are priorities for kids?
850
:Okay, maybe they go to school, maybe
they like sports, maybe they like
851
:to play games, maybe they like tv.
852
:So what are their priorities?
853
:Maybe they like spending time with daddy.
854
:Maybe they like spending time with mommy.
855
:Depending on the age we're gonna rank,
we're gonna allocate these priorities.
856
:You're still gonna keep it 10.
857
:Keeping it 10 is the key and.
858
:Have your kids rank it and you rank it.
859
:Don't rank what you think they're
gonna rank, rank what's important
860
:to you, and then compare.
861
:And it's gonna give you a really good idea
of how aligned you are with your child's
862
:mindset and with business partnerships.
863
:I would encourage the same thing.
864
:What's important to a
partnership for the future?
865
:What do you, what do we both value?
866
:Where do we rank things?
867
:So if you're looking at a
business, I like to take the top.
868
:10 projects or tasks we're
thinking about focusing on.
869
:I rank them, my business
partner ranks them.
870
:We compare.
871
:We see how aligned we are on the future.
872
:If not, we talk about why
I ranked something high and
873
:he didn't, or vice versa.
874
:And so it's a really powerful tool
because it instantly gets us to the
875
:heart of the matter of what tasks
or projects the business should be
876
:focused on that we both agree on.
877
:Two minds are better than one, obviously.
878
:So the areas of agreeance
are the areas of focus.
879
:When you're applying it to a project
management or something like that,
880
:and discussing what your kids'
priorities are with the spouse will
881
:strengthen the relationship too.
882
:So even if you just.
883
:Ask your kid what are the, what's the
three most important things to them?
884
:And then you act, ask why,
and act with regard for that.
885
:That doesn't always have to be a
comparison, like taking a formal test
886
:and then share that with your partner.
887
:These are all like bonding moments
and decision decisions shape destiny,
888
:so you need to align them with your
priorities 'cause you're making all
889
:these micro decisions every single day.
890
:You can make them at a higher level
and it's actually very relieving.
891
:Rather than figuring out how to
spend your time every single day,
892
:you say, I'm gonna allocate this
much time to these priorities, and
893
:it frees you up to not have to focus
on the things that matter less.
894
:Fred Van Riper: Being a proactive
partner, a proactive father,
895
:this is what prioritize us is
teaching anyone who reads this.
896
:So again, the book is called
Prioritize Us Author is Nick Brodo.
897
:You can find it on Amazon.
898
:I'm sure that it's in lots
of bookstores across the.
899
:The world where you can,
where you buy your books.
900
:Nick, how can people connect with you
and learn more about prioritize us other
901
:than going out and purchasing the book?
902
:Nick Brancato: So I would love to
hear from anybody on Instagram.
903
:My Instagram is personal dev coach,
like personal development coach.
904
:I.
905
:Personal dev coach on
Instagram, they can DM me.
906
:Any questions or comments,
I'd love to hear from them.
907
:Also, my website is nick brancato.com.
908
:That's nick brancato.com.
909
:If they go there, they
can learn more about this.
910
:I have a blog there, so I write
some articles and I actually have
911
:a few spots available for private
coaching to help any individuals or
912
:couples who wanna uncover their core
priorities and confront misalignment
913
:and build stronger relationships.
914
:And for our limited time now,
anyone who's listening, if
915
:they go to nick brancato.com,
916
:they can actually get the ebook
of Prioritize Us Absolutely free.
917
:Fred Van Riper: That's amazing.
918
:That's amazing.
919
:I highly recommend doing that as, as
soon as possible for anyone listening.
920
:Nick, this has been awesome.
921
:Great conversation.
922
:Really wise insights.
923
:What are any final words for the
dads out there that are trying to be
924
:better partners and better fathers?
925
:Nick Brancato: Sure.
926
:I would say that relationships
don't need to be identical to work,
927
:but they do require understanding
intentional conversations.
928
:Small, meaningful adjustments.
929
:My journey with my wife through a lot of
tragedy and trauma taught me that when
930
:priorities are clear, relationships thrive
even in the most difficult circumstances.
931
:Fred Van Riper: So true.
932
:Thank you, Nick.
933
:Appreciate your time today.
934
:Nick Brancato: My pleasure.
935
:Thanks so much for having me.
936
:I really enjoyed talking with